Created specifically for marketing professionals, this playbook outlines proven practices that empower teams to work smarter, not harder - streamlining workflows, enhancing creativity, and accelerating go-to-market strategies.
Whether you’re scaling a startup or leading a global enterprise brand, Flowout’s expertise ensures that your Webflow projects deliver measurable results with ease. Learn why leading companies trust Webflow, and what it looks like partnering with Flowout.
Introduction: Why you need a Webflow agency
A robust online presence is crucial, more than ever. However, building and maintaining a high-quality website can be resource-intensive. Partnering with a specialized Webflow agency like Flowout offers significant advantages.
- Avoid the hassle of the hiring process: Recruiting and onboarding in-house engineers is time-consuming and very expensive. Flowout provides immediate access to a team of certified Webflow experts, eliminating the complexities of the hiring process and ensuring your projects are handled by professionals from day one.
- Cost-effective compared to an in-house team or freelancers: Maintaining an in-house team incurs salaries, benefits, and ongoing training expenses. Freelancers may lack reliability and scalability. Flowout offers a flexible, subscription-based model, ensuring consistent quality and predictable costs.
Free up your product developers from website-related tasks: Your development team should focus on core product innovations instead of losing focus with website updates. Flowout acts as your dedicated Webflow team, handling all website-related tasks, allowing your developers to concentrate on what they do best.
Why leading companies trust Flowout
Building a website is one thing - building one that drives results is another. Leading companies trust Flowout to create high-performing Webflow websites tailored to their needs, backed by a proven track record, industry rewards and specialized expertise.
- Technical expertise: Our team comprises over 40 full-time Webflow experts, including designers, developers, and PMs, delivering high-quality, conversion-optimized projects.
- Speed and efficiency: We guarantee quick delivery for all projects, enabling you to launch marketing campaigns faster without disrupting your engineering team.
- Flexibility to adapt: Flowout offers flexible plans with no contracts or hidden fees, allowing you to submit as many tasks as needed, which we handle efficiently.
- A proven track record: We support more than 300 world-leading companies like Jasper, Riverside, Accelo, Kajabi, completing over 120 projects in 2024 alone.
What it looks like to partner with Flowout
Working with Flowout is designed to be seamless, flexible, and highly collaborative. Our goal is to act as a creative extension of your team, providing the expertise and support for your Webflow projects. Partnering with us ensures that your website goals are met efficiently.
From detailed project briefs to streamlined feedback processes, here’s a breakdown of what it’s like to work with us and how we make the collaboration as easy as possible for our clients:
1. Onboarding
Once you’ve decided to partner with Flowout, we kick off the onboarding process to ensure a smooth and efficient collaboration. This is where your dedicated project manager steps in to set up everything you need and guide you through the next steps.
- Meet the project manager
After opting in, you’ll be assigned a project manager who will be your main point of contact throughout the partnership. They will:
- Introduce themselves and provide an overview of the process.
- Set up your account in our dashboard for seamless project management.
- Discuss timelines and address any immediate concerns or questions.
- Provide options for a video call if there’s anything else to be discussed.
- Walkthrough of the dashboard
Your project manager will onboard you and your team into our intuitive dashboard, ensuring you’re comfortable with how to:
- Submit new tasks and requests.
- Track progress and receive updates.
- Communicate directly through the platform.
We can also invite you into a Slack channel set up for your project. Slack channel access, however, is exclusive only to subscription plan clients, not for hourly packages.
- Timeline and deliverables
We’ll discuss project timelines based on your priorities and goals. If additional assets or deliverables are required, like design files, content, or technical specs, the project manager will outline these needs clearly.
2. Starting the project
After the onboarding is complete, you’re ready to begin submitting tasks with Flowout. Here’s how we ensure a seamless start to your project, including some best practices and what not to do in order to avoid bottlenecks and delayed timelines.
- Provide detailed briefs
Share comprehensive project objectives, target outcomes, and timelines. We’ll discuss everything that needs feedback for better alignment and more efficient results.
- Prioritize tasks
Clearly state the urgency and importance of each task to streamline workflows and meet your deadlines. Tasks with higher priority will be started first in the queue.
Our dashboard is designed for simplicity, so tasks are filtered by priority - low, medium and high priority. Here’s what it looks like in practice:
Low priority:
These tasks are usually super simple, like updating a homepage section or adding a new theme to one of the pages.
Medium priority:
These tasks require a bit more work and are usually more complex, like creating a new landing page or updating conversion flows for one of the designs.
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High priority:
These tasks are top priority and will be handled first, but are usually the most complex so they require more details and specifics, like website redesign or migration from another platform.
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- Communicate clearly
Communicate precisely and provide examples or references to avoid any misunderstandings. Use screenshots and Loom videos for visual clarity, so the end result will be better.
- Content and technical requirements
Provide all content (copy, headers, etc.), specify third-party integrations, custom functionalities, or specific CMS needs. We’ll identify and implement your requirements with our expertise.
What to avoid:
- Submitting tasks without sufficient details or assets.
- Using vague terminology like “make it pop”.
- Frequently changing task priorities or requirements mid-project.
- Sending incomplete or poorly labeled content.
- Not informing us about custom functionality until late in the project.
3. Communication and collaboration
Effective communication is what makes partnerships successful and projects delivered on time and up to your expectations. We implemented a more hands-on approach, ensuring seamless collaboration through several channels, keeping you updated at all times.
- Slack integration
Stay connected and briefed via a dedicated Slack channel for real-time updates, quick questions, and feedback exchanges where response time is usually faster.
- Task dashboard
We try to keep all the important project-related information in the dashboard, so everyone is on the same page at all times. You can easily submit and edit tasks or track their progress.
- Scheduled video calls
For more in-depth discussions or clarifications, we’re happy to arrange video meetings based on your availability. There we can go over the project specifics and meet your expectations.
- Managing timezone differences
Our team is based in Europe, but we do our best to accommodate various time zones. For most clients, our work is done overnight, which streamlines processes when you’re back online.
What to avoid:
- Submitting tasks or feedback outside the dashboard.
- Using multiple channels for the same project, leading to miscommunication.
- Ignoring updates or follow-ups from our team.
4. Feedback and QA
Effective feedback and thorough quality assurance ensure your project meets your expectations. We’ll test everything and provide additional feedback if needed, as well as jump on a call with you in case of any modifications or more requests.
- Streamlined feedback
Consolidate feedback into a single communication to avoid delays. Use screenshots or even Loom videos to provide clear, actionable feedback.
We go a step further with each client, giving them access to:
- Slack for direct communication with the PM and team
- Video calls for whenever extra feedback is needed
- Dashboard where all task-related updates happen
- Email notifications to get instant updates on tasks
- Quality assurance
Our team performs multiple QA checks before delivering tasks for client review, making sure all functionalities are working seamlessly. You can always request final adjustments as needed.
We use the Markup software for final checks. Our clients receive a link to the Markup page where they can leave comments directly on the live site, and we’ll address these updates.
What to avoid:
- Delaying feedback or providing vague comments.
- Changing requirements after initial feedback has been implemented.
- Skipping the review process and requesting edits later.
How industry leaders leverage Webflow to grow
Top-performing companies rely on Flowout to unlock the full potential of their Webflow websites, allowing them to scale faster and focus on what they do best. By leveraging our deep technical expertise, they are able to transform their sites into powerful marketing tools.
- Riverside: The leading platform for remote podcast and video recording, partnered with Flowout as their sole Webflow development team. Our collaboration supports Riverside’s dynamic growth and ensures their website functions flawlessly as a key marketing and operational tool.
Flowout plays a critical role in turning Riverside’s designers’ concepts for landing pages and features into fully developed Webflow components and pages. Our partnership extends to close collaboration with Riverside’s SEO experts, implementing technical SEO tasks to enhance site performance and rankings.
In addition to day-to-day website development, we also handle custom integrations, like connecting the pricing page via API with the Riverside app to display user-specific plans based on their plan ID.
Other notable contributions include work on their transcription tool (achieving a 99% accuracy in transcribing audio and video to text), integrating HubSpot and Apollo for streamlined lead management, and debugging complex issues like incorrect video display, video optimization, and bugs in lead generation forms.
We also address website performance challenges, focusing on page load speed and resolving code errors to ensure a seamless user experience. Communication is handled via Slack, and we manage all tasks through their dashboard, participating in weekly syncs and sprint planning sessions to align with their objectives.
- Accelo: A cloud-based platform for managing professional services, faced the challenge of migrating a content-rich website from Silverstripe to Webflow. Flowout successfully managed this complex migration, transferring over 1900 blog posts while ensuring all embeds and inline CSS functioned flawlessly.
The project included a comprehensive redesign to enhance user experience, incorporating custom Lottie animations for increased interactivity. Flowout's proactive approach and collaboration with Accelo's SEO partner ensured the new website was not only modern and user-friendly but also optimized for search engines.
Post-migration, Accelo experienced significant improvements in scalability and marketing agility, enabling their team to launch new campaigns and update content effortlessly.
- Jasper: The AI-powered writing assistant partnered with Flowout during their early growth stages to enhance their website’s performance and scalability. Before their Series A, Flowout acted as Jasper’s design and development team, working closely with their CMO, who was solely responsible for the website, to accelerate iteration and support rapid growth.
Flowout played a vital role in ongoing website development, building new landing pages, applying redesigned elements, and unifying global components to ensure consistency across the site. Later, when Jasper collaborated with a creative branding agency to design and develop their homepage based on new brand guidelines, Flowout was tasked with updating the entire website to align with the refreshed look and style guide.
Today, Flowout continues to support Jasper by managing 3rd-party integrations on their custom website forms, enhancing lead quality and streamlining processes. Our partnership ensures Jasper’s website remains a powerful asset in their marketing and growth efforts.
Choose the right plan for your needs
Partnering with Flowout is straightforward, transparent, and tailored to your unique needs. Whether you’re starting from an existing Webflow site, want to build a brand new one, or migrate from another platform, choosing the right plan depends on a couple of factors.
Webflow development
Ideal for businesses that already have a completed design and need expert Webflow implementation. This service ensures pixel-perfect development, responsive design across all devices, and robust integrations tailored to your needs.
Best for:
- Companies with existing designs in Figma or Sketch.
- Marketing teams needing development of landing pages or complex site components.
Webflow development and design
A comprehensive solution for businesses that need both design and development expertise. From creating visually appealing UI/UX designs to delivering fully functional Webflow websites, this service is perfect for clients looking for end-to-end support.
Best for:
- Teams without in-house design resources.
- Businesses that want creative input alongside Webflow execution.
Hourly development packages
Perfect for smaller tasks, ongoing maintenance, or quick turnarounds. Whether it’s fixing bugs, making updates, or adding new features, our hourly packages give you the flexibility to address immediate needs without committing to a large project.
Best for:
- Routine website maintenance or updates.
- Businesses needing support for ad hoc tasks or smaller projects.
A friendly tip:
If you’re unsure which service is the best fit for your business, schedule a demo to discuss your needs with our team. We’ll help you find the most suitable solution based on your goals and budget.
