The Ultimate Guide to Webflow Pricing - Which Plan Is Right for You?

Breaking Down Webflow’s Pricing Categories

Webflow’s pricing is organized into three main categories:

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1. Free Plan: The starting point that gives you full design control and access to helpful tutorials. It’s not a trial—you can use it indefinitely, although some key features are locked. This is a great place to start if you’re just dipping your toes into Webflow and just want to test how the ecosystem works.

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2. Site Plans: These plans power your websites with Webflow’s hosting and CMS capabilities. They include standard plans for personal or business sites as well as specialized ecommerce plans. These also allow you to use your own custom domain while still using Webflows amazing hosting.

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3. Workspaces: Tailored for teams and freelancers, these plans help you manage multiple projects / sites and collaborate more efficiently, with pricing based on a per-user basis.

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1. Getting Started: The Free Plan

The free plan is your playground for mastering Webflow’s design tools and CMS. It’s perfect if you’re experimenting or building a personal project. Here’s what to expect:

• Features: Complete design control, access to over 100 hours of tutorials, and the ability to work with the CMS.
• Limitations: You’ll only have two projects at a time, a maximum of 2 pages per project (excluding CMS-generated pages), and your site is published under a webflow.io subdomain. Custom domain support is reserved for paid plans.
• Other Limits: 50 CMS items, 20 CMS collections, 50 lifetime form submissions, and 1GB bandwidth.

In short, the free plan is a fantastic starting point. Once you’re ready to go live or scale up, it’s time to explore paid options.

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2. Site Plans: Hosting, CMS, and Ecommerce

Site plans are all about bringing your website to life with hosting, custom domains, and powerful CMS features. They’re divided into a few subcategories:

Basic Site Plan

• Ideal For: Simple marketing sites or personal portfolios that don’t need a full-fledged CMS.
• Pricing: Starts at approximately $14/month (annual billing) or $18/month (monthly billing).
• Key Features:
  • Connect your own custom domain.
  • Remove the Webflow badge.
  • Support for up to 150 static pages.
  • 10GB bandwidth and unlimited form submissions.
  • Tools for SEO, interactions, custom code, surge protection, and more.

CMS Site Plan

• ‍Ideal For: Blogs, news sites, or content-driven websites that rely on a dynamic content management system.
• Pricing: Around $23/month (annually) or $29/month (monthly).
• Key Features:
  • All the perks of the Basic plan.
  • Ability to manage up to 2,000 CMS items (perfect for blog posts or news articles).
  • 20 CMS collections.
  • Increased bandwidth (50GB) and API requests for advanced integrations.
  • Supports up to 3 content editors (note that legacy editing options may change soon).

Business Site Plan

• Ideal For: High-traffic marketing websites that demand robust performance and extra features.
• ‍Pricing: Starts at about $39/month (annual billing) or $49/month (monthly billing), with flexible options if you need more CMS items or bandwidth.
• ‍Key Features:‍
  • Increased capacity with up to 10,000–20,000 CMS items.
  • More pages (up to 300), higher bandwidth (100GB to 500GB, adjustable), and additional content editors.
  • Extra tools like file uploads for forms and faster site performance.
  • Upgrading from a CMS plan is seamless if your needs grow.

Enterprise Site Plan

• Ideal For: Large companies with complex requirements.‍
• Pricing: Custom quotes—contact Webflow’s sales team (Or reach out to us, we can get you a rough estimate).
• ‍Key Features:‍
  • Tailored monthly visit limits and CMS item counts.
  • Advanced collaboration tools and custom API settings.
  • Dedicated support, including a personal account manager.
  • Options for custom SSL certificates, advanced security headers, and flexible billing.

Ecommerce Plans

For those looking to run an online store, Webflow offers ecommerce-specific site plans, each designed to scale with your business.

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Standard Ecommerce Plan

• Ideal For: Startups or small businesses beginning their ecommerce journey.
• Pricing: Approximately $29/month (annual) or $42/month (monthly).
• ‍Key Features:‍
  • Everything in the CMS plan plus ecommerce-specific features.
  • Custom checkout and shopping cart designs.
  • Payment integrations (Stripe, PayPal, Apple Pay), automatic tax calculations.
  • Supports up to 500 items in your online store, with 2,000 CMS items total.
  • A 2% transaction fee on payments.

Plus Ecommerce Plan

• Ideal For: Growing online businesses with increased inventory and sales volume.
• Pricing: Around $74/month (annual) or $84/month (monthly).
• Key Features:
  • Increased capacity: store up to 5,000 items and 10,000 CMS items.
  • Removed Webflow branding from transactional emails.
  • No transaction fees.
  • More staff accounts (up to 10) and expanded ecommerce tools.

Advanced Ecommerce Plan

• Ideal For: Established ecommerce enterprises looking to scale.
• ‍Pricing: Approximately $212/month (annual) or $235/month (monthly).

• ‍Key Features:‍
  • Support for up to 15,000 products.
  • No cap on annual sales volume.
  • More staff accounts (up to 15) and additional advanced store management features.

3. Workspace Plans: Collaborate Like a Pro

Workspace plans are designed for teams—whether you’re a freelancer working with clients or an in-house team at a growing business. These plans charge on a per-seat basis and come in two flavors: for in-house teams and for freelancers/agencies.

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For In-House Teams

Core Workspace Plan
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• Ideal For: Smaller teams starting out with Webflow.
• ‍Pricing: Approximately $19/month per user (annual billing) or $28/month per user (monthly).

• ‍Key Features:‍
  • One full user seat plus guest access for two additional members.
  • 10 staging sites on Webflow’s subdomain.
  • Code export, custom code insertion, and billing permissions.

Growth Workspace Plan

• Ideal For: Expanding teams that need more flexibility and capacity.
• Pricing: Around $49/month per seat (annual) or $60/month per seat (monthly).
• Key Features:
  • Unlimited staging sites.
  • All the features of the Core plan, plus additional publishing and team management permissions.

Enterprise Workspace Plan

• Ideal For: Large organizations with complex workflows.
• Pricing: Custom, contact Webflow (or us) for details.
• ‍Key Features:‍
  • Unlimited seats and unhosted sites.
  • Advanced security, enhanced customer support, and additional collaboration tools like page branching.

For Freelancers and Agencies

Freelancer Workspace Plan

• Ideal For: Freelancers looking to manage multiple client projects.
• Pricing: Approximately $16/month per seat (annual) or $24/month per seat (monthly).
• Key Features:‍
  • One full user seat plus guest access for two.
  • 10 unhosted sites on the Webflow subdomain.
  • Full CMS access and basic roles/permissions for client workspaces.

Agency Workspace Plan

• Ideal For: Agencies managing multiple client projects simultaneously.
• Pricing: Around $35/month per seat (annual) or $42/month per seat (monthly).
• ‍Key Features:‍
  • Unlimited unhosted sites.
  • Advanced roles, permissions, and team management features.
  • Designed to offer a seamless experience for collaborative client projects.

4. Supercharging Your Website with Add-Ons

Webflow also offers a range of add-ons to enhance your website’s functionality. These tools are available for all paid site or ecommerce plans and include:

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Webflow Optimize

• Purpose: Boost your website’s conversion rates by running A/B tests, personalizing visitor experiences, and using AI-powered recommendations.
• Pricing: Starting at $299/month (with usage-based options available); enterprise pricing is customized.

Webflow Analyze

• Purpose: Get built-in analytics to track page views, session data, and user interactions—all integrated directly into Webflow.
• Pricing: Ranges from $29 to $229/month based on session limits (10k to 500k sessions). Enterprise users can get customized packages.

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Webflow Localization

• Purpose: Expand your website’s reach by localizing content for global audiences. This includes machine-powered translations, customizable locale settings, and SEO-friendly localized URLs.
• ‍Pricing Options:
• Essential: Adds about $9 per locale.‍
• Advanced: Adds about $29 per locale.‍
• Enterprise: Custom pricing—contact sales for details.

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5. Choosing the Right Webflow Plan for Your Business

There’s no “one-size-fits-all” answer when it comes to Webflow pricing. Consider these questions before making your decision:

• What are your website goals?
  • Are you building a personal portfolio, a blog, a business site, or an online store? Your needs will determine whether a basic, CMS, business, or ecommerce plan is right for you.

• How much traffic do you expect?
  • High-traffic sites may benefit from the added capacity and performance optimizations in the Business or Enterprise plans.

• Do you need team collaboration?
  • If you work with a team or clients, a Workspace plan (in-house or freelancer/agency) will provide the tools you need to collaborate effectively.

• What features matter most?
  • Whether it’s custom domain support, advanced CMS capabilities, code export options, or ecommerce functionalities, compare the feature sets carefully.

For a quick recap:

• Site Plans:
  • Starter (Free): For experimenting and simple projects.
  • Basic: Ideal for small sites.
  • CMS: Great for content-driven websites.
  • Business: Suited for high-traffic sites.
  • Enterprise: Custom-built solutions for large organizations.
• Ecommerce Plans:
  • Standard: Perfect for small online stores.
  • Plus: For growing businesses needing higher inventory limits.
  • Advanced: For established enterprises with no sales volume cap.
• Workspace Plans:
  • For teams and freelancers, with options for in-house teams and agencies.

Frequently Asked Questions

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Do the prices listed include tax?

The pricing listed on Webflow’s website will be charged in USD and taxes are added upon checkout, so keep that in mind.

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Can I transfer my hosting from one website to another?

Yes! If you need to move your hosting to a new project, simply contact Webflow support for guidance.

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Is it possible to upgrade or downgrade my hosting plan?

Absolutely. You can upgrade from a CMS to a Business plan at any time, and downgrading is also supported.

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How do I get started with an Enterprise plan?

Click the “Contact Sales” button on Webflow’s pricing page and provide the necessary details (company size, contact information, etc.). If you need help with an estimate or organizing an Enterprise call, feel free to reach out to our team at Flowout.

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Final Thoughts

Webflow offers a robust and flexible pricing structure that caters to everyone: from freelancers to enterprise-level teams. By carefully evaluating your goals, expected traffic, and team requirements, you can choose a plan that not only fits your budget but also maximizes your website’s potential.

At Flowout, we’re here to help you navigate the complexities of Webflow pricing and ensure you get the most out of your website development process. If you have any questions or need further guidance, give us a shout, we’re always ready to help.

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Happy building!

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