What can you expect?
This comparison will help you understand the strengths of each platform and decide which is best for your specific needs.
Ease of use
Customization
SEO
E-commerce
Hosting
Templates
Plugins
Performance
Support
Cost
Learning curve
Security
Scalability
Webflow
Cost starts at
Visual user-friendly editor
Services offered
Highly customizable without code
Capabilities
Integrated SEO tools
Projects
Misses a lot of important features
Revisions
Secure integrated hosting
Requests
Ready-to-use templates
Starting work
Approved apps library
Communication
Built-in optimization features
Client manager
Direct customer support
Client manager
Higher, scalable costs
Client manager
Intuitive but takes some time
Client manager
Regular updates and SSL certification
Client manager
Scalable with supported features
Wix
Cost starts at
Intuitive drag-and-drop editor
Services offered
Customization with code-free options
Capabilities
Tools like Wix SEO Wiz
Projects
Comprehensive e-commerce options
Revisions
Secure integrated hosting
Requests
More than 900 templates
Starting work
Extensive app market
Communication
Generally optimized
Client manager
Support, live chat and phone
Client manager
Lower, straightforward pricing
Client manager
Very beginner-friendly
Client manager
Regular updates and SSL certification
Client manager
Scalable for small to medium-sized businesses
Ease of use
Webflow is known for its intuitive visual drag-and-drop editor, making it suitable for users with a design background. It simplifies the process of building and managing websites without code, but the learning curve is steeper for those without prior design experience.
Wix excels in terms of simplicity with its user-friendly drag-and-drop interface. Wix makes it particularly beneficial for beginners with no coding knowledge who want an easy and efficient website-building experience, while its AI website builder further simplifies the process.
Customization and flexibility
Webflow excels in design flexibility with its visual editor, allowing users to create unique designs and responsive websites. However, it lacks a large ecosystem of plugins. The recent introduction of Webflow Apps is beginning to address this gap.
Wix offers extensive customization through its vast template library and app market. While it may not match Webflow’s flexibility in design, Wix provides a wide range of built-in features and a robust set of tools for customization, making it a solid choice for many users.
SEO and performance
Webflow offers built-in SEO tools and generates clean, semantic code, which is great for better search engine rankings. Its integrated hosting ensures optimized performance and security. Webflow’s responsive design tools further enhance its SEO capabilities.
Wix provides strong SEO capabilities with built-in tools for optimizing site content. The SEO Wiz helps users improve their site’s SEO with step-by-step guidance. Wix’s performance is generally good, but heavy templates with add-ons can sometimes affect site speed.
E-commerce capabilities
Webflow supports built-in e-commerce features, allowing users to manage products, transactions, and design unique shopping experiences directly within the platform. However, its e-commerce capabilities are still developing and may not cover all advanced needs.
Wix is better for e-commerce with comprehensive tools integrated into its platform. It offers features like product management, inventory tracking, and payment processing. Wix’s app market further extends its e-commerce functionalities.
Cost and pricing
Webflow's pricing includes hosting and ranges from free to premium plans with advanced features. Although it simplifies the cost structure, it tends to be more expensive overall. It’s suitable for businesses that anticipate growth and need advanced design capabilities.
Wix generally offers lower and more straightforward pricing plans. Wix's pricing is often seen as more accessible, with various tiers to accommodate different budgets, making it a cost-effective solution for small to medium-sized businesses and individuals.
Security
Webflow provides integrated security features including SSL certificates, DDoS protection, 2F authentication, and regular backups. Its closed system reduces the risk of security vulnerabilities, ensuring a secure environment for website management.
Wix also prioritizes security, offering SSL certificates, DDoS protection, and regular updates. Its integrated hosting and security measures protect users from common vulnerabilities. Additionally, Wix continuously updates its security protocols to address new threats.
Scalability
Designed to scale with growing businesses, Webflow handles increased traffic and content effortlessly. Its integrated hosting ensures consistent performance even with traffic spikes, making it suitable for high-growth scenarios.
Wix is great for small to medium-sized websites and can scale to support larger projects with its advanced features and extensive app market. Wix’s enterprise solutions also cater to more complex needs, ensuring scalability for a variety of business sizes.
Market position comparison
The graph displays the market positions of selected content management systems (CMS) based on their usage by high and low traffic sites.
Webflow's positioning highlights the appeal to businesses who need advanced customization and performance optimization for their high-traffic websites.
Wix is popular among small to medium-sized websites, catering to users who need a user-friendly solution for lower traffic sites. It’s also used by fewer sites overall.
Webflow vs Wix summary
Webflow
Webflow's superior design capabilities and intuitive visual editor make it perfect for businesses that need to iterate fast without waiting on developers. It's best for users that need highly customizable websites, streamlined hosting solutions and a great collaborative environment. Its advanced flexibility makes it a perfect choice for high traffic projects.
Wix
Wix is a user-friendly drag-and-drop website builder with an extensive template library. It’s the go-to choice for smaller to medium-sized businesses who want to create professional-looking websites quickly and easily without any coding knowledge. Wix offers a straightforward, affordable solution with a wide range of design options and integrated features.
