When your business grows, so must your website. This means adding more functionality and enhancing the user experience. Webflow integrations can help make this process seamless so you can focus on what matters most. To grow your business and convert leads.
What are integrations?
Before we go through our Webflow integrations list, you need to understand what integrations are.
"Integration is an act of bringing together smaller components into a single system that functions as one".
This is a definition by Tech Target. Let us try to explain this in the ELI5 way. Integrations add functionality to your existing software. In our case, the software is our Webflow website. When using integrations, you bring third-party apps into your software. All applications can now live in one central location without you having to assess them separately.
Let's see another definition, but this time by Hubspot:
"Integrations connect your software to third-party applications so they can share information. They share data from one system to the next which provides you with more features and options while using your software."
Why and who uses integrations?
By now you know the definition. Next, we will explain why would you even use them.
Simple answer? They make growing your business a lot easier. By giving more functionality to your software, you don't have to keep buying and upgrading it while your business evolves. Integrations enhance already existing software systems and boost them with functionality. You get extra features and new possibilities on an existing platform. This does not just save money but also increases the efficiency of your workflow.
We can say integrations are useful for almost every business on the internet. If you don't want to buy new software every time you grow, there is no other way but to use them. At least if you don't know how to code. You will find them suitable for every type of company and every industry you can imagine.
Top 14 Webflow integrations
1. Zapier
Let's start with one of the most powerful integrations out there. Zapier connects Webflow with many apps you need daily and helps you automate your workflow. Zapier connects Webflow with more than 5000 apps like Hubspot, Mailchimp, Slack, etc.
It gathers inquiries, requests, submissions, and purchases across many platforms and streamlines the process into one place.
Here are some of the most popular ways Zapier helps you automate repetitively and spread out tasks in Webflow:
- Send Webflow form data to Google Sheets.
- Update Mailchimp lists with new Webflow form data.
- Send emails for new Webflow form submissions.
- Send emails via Gmail for new Webflow form submissions.
- Send new Webflow form data to Slack.
- Publish Webflow CMS items when new rows are added to Google Sheets.
2. Intercom
Intercom helps you capture and convert leads into customers using real-time chat. To put it simply, Intercom is this customer support chat box that pops up when you visit a website. Just like here in the photo below.
Intercom recently introduced their new messenger, with better functionality and UX than ever. It is designed to help you and your customer get things done fast!
The messenger is easily customized to your brand. You choose who can see it, and how the conversation starts. It also connects to more than 60 apps that you use daily like Stripe, Google Meet, etc.
3. MailChimp
Do you use email marketing as one of your marketing strategies? If not, you should! Email marketing is still king and gives the best ROI on your marketing efforts.
Fun fact: According to Statista, more than 319,6bn emails are being sent and received every single day.
Mailchimp integration allows you to take your email marketing strategy to the next level. You can create seamless email marketing automation, targeting, segmentation, A/B testing, and more.
4. Shopify
Shopify is by far the most popular eCommerce platform on the internet. Luckily Webflow enables you to integrate it into your Webflow page!
You can organize products, customize a storefront and accept payments. Since you are using this integration on Webflow, you can create a fully custom store without relying on a pre-built Shopify template.
You can find an easy step-by-step tutorial on how to integrate Shopify into your Webflow project here.
5. Google Analytics
What's the point of marketing strategy and all the activities you are doing on your site if you can't track performance and results?
Google Analytics is essential for every site. It provides you with accurate, and extensive metrics to track activities on your site. This includes demographics, acquisition, organic growth, bounce rate, and many more.
6. NoCodelytics
Another powerful integration that is similar to Google Analytics is Nocodeltyics. It helps you track clicks, searches, CMS items, and more. Nocodeltyics helps you to increase engagement, see what users search for, and track buttons and links.
What sets it apart from GA is that it was designed exclusively for Webflow and its integrations. This means that you won't get as many reports as with GA. But if you use the Webflow CMS and membership tools, you will get insights into all those features with a few simple clicks.
7. Memberstack
Memberstack is a membership integration to add secure user accounts and payments to your site. It helps create members-only websites, dashboards, web apps, and intranets. It integrates with your brand so you don't have to compromise the design and functionality of your website.
Memberstack is a great integration to create gated online communities. It helps you grow a community of members without long and complex development time.
8. Jet boost
If you don't want to spend hours writing custom code, Jetboost is here to save the day! It allows you to add real-time search, dynamic filtering, and more to your site without writing code!
It enables you to create an on-page real-time search so users can search through your website freely. They don't have to rely on the navigation menu but can search items directly as they type.
Rember how you go to Zalando or About you and filter out everything possible to find that perfect t-shirt you were looking for. Jet boost does exactly this! You can filter your content by different categories, tags, or other subgroupings.
Last but not least, you can provide your visitors with favorite or bookmark-specific items. All these features make browsing through your website a lot more enjoyable.
9. Hubspot
One of the essential things you want to do when a new user visits your site is to collect their information. This enables you to market, and sell to those visitors as they engage with your website.
HubSpot enables you to integrate forms to your site to connect your CRM. You first create forms in Hubspot and then incorporate them into Webflow. You have two different possibilities when it comes to integration. You can embed the form code on an existing page or create a standalone form page that you can link to. The forms are easily aligned with your brand style guide.
10. Proof
Hardcore robotic selling is long gone in today's market. To get ahead of your competition, you will need to build trust. Proof helps you humanize your website, and build trust and credibility.
You can build credibility with a feature called Hot streaks. It shows the total number of people who have recently taken action on your site. Proof claims that this feature lifts average conversion by 15%.
Next, you can create a scarcity effect with a Live visitor count that shows the number of people currently viewing a page. This is a great feature for your offers that have limited inventory.
The recent activity feature shows a live feed of real people who have recently taken action on your site. This boost visitors' confidence, and leads to an increase of 10% conversion rate.
11. Hotjar
The best websites are not built solely on your designer instinct. You build them based on data. Integrating Hotjar into Webflow allows you to see how users behave, what they need, and where they get stuck.
Hotjar provides an intuitive and visual way to discover your visitors' behavior. You gather information with heatmaps, recordings, surveys, and user feedback.
12. Cloudflare
Cloudflare enables you to point its domain to Webflow. Cloudflare is a third-party DNS provider that gives you more flexibility with SSL support on the root domain. It helps boost site performance and provides better uptime.
It is important to mention that Webflow hosting is not compatible with Cloudflare proxy. But there is a way to avoid issues with SSL provisioning and renewal on your custom domain. You have to set the proxy status of your DNS records to DNS Only in Cloudflare.
While setting up Cloudflare and Webflow is not as easy as other apps, here is the link to a step-by-step tutorial on how to do it.
13. Weglot
Do you know one of the best-performing marketing strategies you can do to increase conversions? Start speaking with your customers in their language. According to HBR, 72.4% of consumers said they would be more likely to buy a product with information in their language. Another 56% of them put information in the local language is more important than the price.
By integrating Weglot, you can make your website multilingual. It enables you to translate your website into more than 100 languages automatically. Your translated pages are SEO optimized and ready to rank high on Google.
14. Stripe
The point of your website is to drive sales and grow your business. So it is the only right thing to include at least one payment integration for Webflow. Stripe allows you to accept payments online and in mobile apps.
As Silicon Valley's hottest startup, Stripe is used by millions of businesses across the globe. Besides payments, Stripe also helps companies to beat fraud, send invoices, issue virtual and physical cards, get financing, and manage business spending.
Conclusion
Webflow is an all-in-one solution for building and deploying highly convertible websites. While it provides hosting, CMS, and eCommerce integrations, sometimes you need even more functionality. This is where Webflow integrations come to play.
In this article, we went over 14 popular Webflow integrations that can enhance your site functionality. But there is more to that, you can choose among more than 60 integrations for your Webflow site. Just visit Webflow University and pick the ones you need.
Frequently asked questions
Can I add plugins to Webflow?
Unfortunately, you can’t install plugins into Webflow. However, you can add custom code. Follow this guide to do so.
What are the best tools or integrations for Webflow?
There is no single answer on what are the best integrations for Webflow, since those will depends on your needs. Some of the most popular integrations are Zapier, Cloudflare, Intercom, Stripe, etc.
Can the Webflow website accept payments?
With integrations like Paypal or Stripe, your Webflow site can accept payments online and in mobile apps.
