Webflow pricing is often compared to other platforms like WordPress, Wix, and Squarespace, but how does it truly measure up in terms of value? Let’s break down the costs, compare competitors, and determine whether Webflow is worth the investment.
Understanding Webflow’s pricing structure
Webflow offers a structured pricing model that caters to different types of users, from freelancers to large businesses. The pricing is split into “Site” and “Workspace” plans based on specific needs.
Overview of Site plans and Workspace plans
Site plans are ideal for users looking to build and host a website. These include:
- Basic ($14/month): Best for simple websites without CMS needs.
- CMS ($23/month): Ideal for blogs and content-heavy sites.
- Business ($39/month): Designed for high-traffic, scalable sites.
- Enterprise (Custom pricing): Personalized solutions for large businesses.
Workspace Plans focus on team collaboration and include:
Workspace Plans in Webflow are designed to improve collaboration and streamline workflows for both in-house teams and freelancers/agencies. Here’s a detailed breakdown of each plan made for these user groups:
Workspace Plans for in-house teams
- Starter Plan (Free): Ideal for individuals or small teams, this plan offers unlimited paid hosted sites, 2 webflow.io staging sites, and collaboration for 1 full seat plus 2 guests, making it perfect for project testing and content creation.
- Core Plan ($19/month, billed annually): Designed for small teams, the Core Plan includes unlimited paid hosted sites, 10 webflow.io staging sites, custom code access, and collaboration for 1 full seat plus 2 guests, improving workflow efficiency and project management.
- Growth Plan ($49/month, billed annually): The Growth Plan supports larger teams with unlimited paid hosted and webflow.io staging sites. It offers custom code access, site password protection, and collaboration tools for 1 full seat plus 2 guests to boost productivity.
- Enterprise Plan (Custom pricing): Designed for large organizations, the Enterprise Plan provides unlimited seats and unhosted sites. It includes advanced security features and customizable options to meet specific business needs while ensuring efficient collaboration and support.
Workspace Plans for freelancers and agencies
- Freelancer Plan ($16/month, billed annually): Perfect for freelancers, this plan allows 1 full seat with free guest access for up to 2 clients. It includes 10 unhosted sites on webflow.io with full CMS access for effective project management.
- Agency Plan ($35/month, billed annually): Designed for agencies managing multiple projects, this plan offers 1 full seat with free guest access for up to 2 clients and unlimited unhosted sites on webflow.io with advanced roles and permissions management.
Additional costs: E-commerce and hosting
If you’re running an online store, Webflow’s “e-commerce” plans add extra costs:
- Standard ($29/month): 2% transaction fee, limited features.
- Plus ($74/month): No transaction fees, higher sales limits.
- Advanced ($212/month): Best for high-revenue stores.
Hosting is included in all Webflow pricing plans, meaning there’s no need for external hosting like you would with Webflow alternatives like WordPress.
Webflow’s pricing vs competitors
How does Webflow’s pricing compare to other major website builders? Let’s look at how it stacks up against WordPress, Wix, and Squarespace.
Webflow vs WordPress: Initial and long-term costs
| Feature | Webflow | WordPress |
|---|---|---|
| Hosting |
Included
|
Requires external hosting ($5-$30/mo)
|
| CMS features |
Built-in
|
Requires plugins (often paid)
|
| Maintenance | Minimal | Requires updates and security patches |
| Learning curve | Moderate | Steep for beginners |
Key takeaway: WordPress might seem cheaper upfront, but factoring in hosting, premium plugins, and maintenance, Webflow pricing is often more cost-effective in the long term.
Webflow vs Wix: Simplicity vs flexibility
- Wix is more beginner-friendly, offering a drag-and-drop interface that requires no coding.
- Webflow provides greater design freedom and customization but has a steeper learning curve.
- Pricing is similar, but Webflow’s CMS features are more advanced, making it better for content-driven sites.
Verdict: If ease of use is the priority, Wix wins. However, for flexibility and scalability, Webflow is the better choice.
Webflow vs Squarespace: Features and value
- Customization: Webflow offers advanced design flexibility, while Squarespace provides structured templates for quick setups.
- Ease of use: Squarespace is user-friendly, ideal for beginners; Webflow has a steeper learning curve.
- E-commerce: Webflow supports up to 15,000 products; Squarespace allows unlimited products with no transaction fees.
- SEO tools: Webflow features advanced SEO options; Squarespace offers basic SEO tools.
- Support: Squarespace provides 24/7 customer service; Webflow primarily offers email support.
- Pricing: Webflow’s plans range from $29 to $212/month; Squarespace starts at $23/month for e-commerce.
Verdict: Choose Webflow for advanced design flexibility and customization if you're comfortable with a steep learning curve. Opt for Squarespace if you prefer user-friendliness and straightforward e-commerce solutions with excellent support.
Is Webflow worth the price?
Webflow is worth it if you value visual design control and don't code. Its pricing can be higher than simpler websites when you initiate a website builder comparison. Consider your budget and technical skills before deciding.
Key features justifying the cost
Webflow’s pricing is justified by its powerful design tools and scalability. Some standout features include:
- Visual CSS editor: No need to write code.
- CMS capabilities: Better than Squarespace and Wix.
- Fast hosting: Built on AWS for reliability.
- No plugin dependencies: Unlike WordPress, Webflow doesn’t require third-party plugins for core functions.
Best use cases for Webflow’s pricing plans
- Freelancers and agencies: For custom web design platform costs without limitations.
- Small businesses: For an SEO-friendly and scalable site.
- E-commerce brands: For people who need a visually appealing and responsive store
- Enterprises: This requires a highly customizable and performance-driven website.
Takeaway
When comparing Webflow pricing with alternatives, it’s clear that while it may have a higher upfront cost than Wix or Squarespace, it provides better customization, CMS functionality, and scalability. For businesses and designers who want full creative control without relying on plugins, Webflow is a strong investment.
Frequently asked questions
What are Webflow’s main pricing plans?
Webflow offers two main pricing categories: Site Plans for individual websites, including Basic ($14/month), CMS ($23/month), Business ($39/month), and Enterprise (custom pricing); and Workspace Plans for teams, featuring Free, Core ($19/seat/month), Growth ($49/seat/month), and Enterprise (custom pricing).
Does Webflow include hosting in its pricing?
Yes, Webflow’s Site Plans include fast, reliable hosting powered by AWS. Hosting is automatically integrated, eliminating the need for third-party providers. Each plan includes SSL security, CDN, and site backups, ensuring top-tier performance and security.
Which Webflow plan is best for small businesses?
For small businesses, the CMS Plan ($23/month) is a great choice. It offers dynamic content capabilities, SEO features, and 2,000 CMS items, making it ideal for growing brands. If high traffic is expected, the Business Plan ($39/month) provides improved bandwidth and scalability.
