The challenge
Jasper is an AI-powered writing assistant that saves marketing teams hours of writing long-form content every week. It helps create content for blogs, social media posts, websites and more.
With Jasper's rapid growth, their marketing team was looking for a sidekick to grow and scale the product. They needed a way to clearly showcase its many use cases.
Even though Jasper’s technology was powerful, potential customers couldn’t always see its full potential.
They needed:
- Landing pages tailored to each use case
- Clear communication of value
- Beautiful, fast, high-converting experiences that reflect their brand
Jasper was looking for a reliable creative and development partner who could scale with their marketing team and show why Jesper is the perfect tool to boost revenue.
The Flowout approach
Flowout stepped in as Jasper’s in-house Webflow design and development team. The goal was to create a scalable system of landing pages that convert curious visitors into paying users.
Our team offered Jasper Webflow design and development support by:
Developing responsive and engaging landing pages.
We built responsive, high-converting landing pages in Webflow that reflect Jasper’s brand, load fast, and deliver a seamless experience across all devices.
Creating custom Lottie animations and illustrations.
We crafted custom Lottie animations and illustrations that brought Jasper’s brand to life, adding motion and personality while keeping performance optimized.
Optimizing website speed performance.
We enhanced Jasper’s site speed by refining Webflow structures, optimizing media, and streamlining animations—resulting in smoother performance and improved PageSpeed scores.
To ensure every landing page communicated Jasper’s unique value, we worked closely with their marketing team, refining design, copy, and animation until every interaction felt seamless and on-brand.
About a week later, the design was polished, copy added and the first landing page went live. From there, we scaled across multiple use cases, helping Jasper tell their story visually and effectively.
Impact and outcomes
Every page we built was optimized for speed and we made sure Jasper site scored 98/100 on Google’s Page Speed Insights. By optimizing assets and implementing lazy-load on custom Lottie animations, every page visitor can now enjoy a lightning-fast experience.
This consistent and high-quality web presence played a role in Jasper’s explosive growth to their $125M Series A funding at a $1.5B valuation.
“I'm impressed with the quality of their design work and their quick turnaround time.”— Austin Distel, CMO @ Jasper.ai
The growth was also evident in lead generation. Jasper saw a 62% increase in demo requests, 17% more upmarket customers, and 61% more Sales Qualified Leads (SQLs). To keep pace with this growth, it was crucial that they could now build pages three times faster.
Partnership in action
Flowout became an extension of Jasper's internal team, handling every step from design to launch. Our transparent workflow, rapid feedback loops, and consistent quality made collaboration frictionless.
“Our product is used in many ways, so we need landing pages dedicated to each use case. Flowout helped our marketing team design beautiful landing pages and supporting animations from scratch, then build them perfectly in Webflow.”— Austin Distel, CMO @ Jasper.ai
Jasper’s success story isn’t just about one time project, it’s about a partnership that delivers results and elevates Jasper as a brand online.
