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About ResQ
ResQ is a specialized platform dedicated to simplifying and streamlining repair and maintenance management for the restaurant industry. By connecting restaurant operators with a network of skilled service providers, ResQ enables businesses to manage repairs, maintenance, and service requests efficiently and cost-effectively. Their mission is to eliminate the headaches of facility maintenance.
Software Development
Industry
51-200 employees
Company size
Toronto, Ontario
Location
Redesign, SEO
Services
Challenges: Extensive redesign and SEO optimization
ResQ approached Flowout with an extensive project to create a new website design that could accommodate their wide array of services and content. The project involved numerous subpages and URLs, all of which required careful attention to SEO to ensure strong search engine visibility. Working from their initial wireframes, the challenge was to create a visually appealing design that fully reflected their brand identity while meeting the technical demands of optimal SEO. Additionally, the project required a collaborative, iterative approach, as we worked closely with the ResQ team to refine the design across five major iterations before reaching the final approved version.
Our solution
Starting with ResQ’s provided wireframes, our design team crafted a fresh, engaging look that emphasized clarity, functionality, and a strong visual identity consistent with their brand. Leveraging Webflow’s capabilities, we designed a site architecture that was easy to navigate, with distinct pages that effectively communicated their core offerings.
Given the volume of subpages, SEO optimization was integral to our approach. We equipped each page with essential technical elements, including optimized meta tags, structured data, and keyword-focused headings, ensuring the new website would perform well in search rankings.
Throughout the project, we followed an agile development process, conducting five major iterations based on feedback from the ResQ team. Each round of feedback allowed us to refine and improve the site’s design, functionality, and alignment with their brand vision. This iterative approach ensured that the final product met their high standards and provided an optimal user experience.
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The results
ResQ’s new website launched with a fresh, cohesive design that perfectly aligns with their brand and business objectives. The site structure, equipped with comprehensive SEO optimizations, enhances visibility and makes it easier for their target audience to find relevant content. With a large number of subpages and URLs, the new site is designed to support their growth while providing a seamless experience across all service areas.
The collaborative, iterative process with the ResQ team resulted in a final product that exceeded expectations, showcasing Flowout’s commitment to delivering a website that is both visually impactful and technically robust.
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